Brand Guidelines
explorer
Ember & Stone
Where wilderness meets everyday wonder
Nature-Inspired Wellness and Mindfulness Products
Ember & Stone transforms your home into a portal to America's most sacred trails. Through verifiable geography-driven fragrances and heirloom-quality refillable vessels, we bridge the distance between your urban sanctuary and the wild landscapes that restore your spirit. Every scent carries the authentic essence of specific trails—from Rocky Mountain cedar to Southwest sage—inviting you to experience wilderness connection in every breath.
Industry
Typography
Values
Colors
Audience
Logo Type
Contents
01
Logo guidelines and variations
wordmark
02
Color palette and usage guidelines
03
Font system and hierarchy
Lora + Nunito
04
Patterns, icons, and imagery
3 Patterns
05
Real-world mockups and examples
8 Mockups
06
Purpose, values, and brand personality
explorer • creator
07
Brand voice and tone
Geographically-precise • Materially-transparent
08
Core messaging and pillars
5 Message Pillars
09
Strategic foundation and market positioning
Nature-Inspired Wellness and Mindfulness Products
10
Download brand assets
Logos, colors, fonts