BRANDBOOK
Patterns, iconography, photography direction, and visual principles for Ember & Stone.
Core principles that guide all visual design decisions for Ember & Stone.
Minimal use of whitespace
Modular layouts
Rich information density
Dramatic hierarchy emphasis
Flowing visual rhythm
Asymmetrical compositional balance
Layered spatial approach
Rounded edge treatment
High visual contrast
Subtle parallax scrolling with a gentle easing for depth
Subtle wood grain, Rough stone texture, Woven natural fibers
Selected to embody the bold, adventurous Explorer archetype for nature-inspired wellness: dramatic hierarchy and high contrast convey boldness, while rounded corners and flowing rhythm reflect organic shapes and an approachable, artisanal feel.