BRANDBOOK
Logo Guidelines
Official logo assets and usage guidelines for Ember & Stone.
Logo Type
A text-only logo that uses the brand name in a distinctive typeface. The typography itself becomes the identifying mark.
Light Background
Dark Background
Concept
Calligraphic Ember
Type
wordmark
Design Rationale
warm crafted intimacy
Logo Variations
Approved logo variations for different contexts and applications.
Monochrome
Reverse (White)
Brand Color
Logo Colors
Official brand colors. Click any value to copy.
Primary
Deep Forest Green
Accent
Sunrise Orange
Neutral
Stone White
Background Usage
Approved logo placements on different background colors.
Primary
#2E6B4E
Accent
#E07B39
Light
#FFFFFF
Dark
#1A1A1A
Clear Space & Sizing
Clear Space
Maintain a minimum clear space around the logo equal to the height of the logo mark or “X” height of the wordmark.
X = height of the logo mark
Minimum Size
To ensure legibility, do not reproduce the logo smaller than the minimum sizes below.
Logo Usage Guidelines
Follow these guidelines to ensure consistent and professional logo usage across all applications.
Maintain Proportions
Never stretch or distort the logo dimensions. Always preserve the original aspect ratio.
Keep Upright
Always display the logo in its original orientation. Never rotate or tilt.
No Effects
Keep the logo clean without drop shadows, glows, or other visual effects.
Maintain Clear Space
Always keep adequate spacing around the logo for visual clarity and impact.
Don't Crop
Always show the complete logo. Never crop or partially hide any elements.
Use Approved Backgrounds
Only place the logo on brand-approved background colors. Avoid clashing or inappropriate backgrounds.
Don't Add Color Overlays
Never apply color tints, overlays, or filters to the logo. Keep it clean and unaltered.
Use High Resolution
Always use vector or high-resolution files. Never use pixelated or blurry versions.