BRANDBOOK
The complete color palette and usage guidelines for Ember & Stone.
Color Specifications
Primary Color
Deep Forest Green
Accent Color
Sunrise Orange
Neutral Color
Stone White
Color Psychology
Emotional Impact
Evokes a sense of grounded adventure, wisdom, and natural vitality. The deep green provides stability, while the ochre and orange accents add warmth and energy, suggesting discovery and warmth.
Archetype Alignment
Strongly aligns with the Explorer archetype through its earthy yet vibrant tones, suggesting both the rootedness of nature and the excitement of journey. The blue accent provides a touch of innovation.
Cultural Considerations
Green and earth tones are universally associated with nature and growth. The warm accents are inviting and globally appealing, avoiding specific cultural pitfalls. The deep tones convey quality and heritage.
Industry Appropriateness
Perfectly suited for nature-inspired wellness, balancing the 'nature' aspect with 'wellness' through soothing yet engaging colors. It feels premium and intentional, not overly clinical or overtly 'hippie'.
Semantic Colors
Colors with specific meanings for interface feedback and status indicators.
info
#4A90E2
error
#D9534F
success
#3D8C6F
warning
#E0A839
Usage Guidelines